Breaking Free is a 142 page Girlguiding peer education resource that teaches participants (girls and boys aged between 14 and 25) about gender stereotyping – how to spot it, and how to challenge it. I can only show a few images (at Girlguiding’s request) and have blurred copy deliberately.
I defined the creative direction and laid out the entire resource, working closely with the team at Girlguiding, who in turn were working incredibly closely in consulting with their membership and target users of the resource. The end result is a vibrant (using every brand colour!) resource, made precisely for those that will use it the most – Girlguiding’s membership.
All of the characters were made in Illustrator CC and the project laid out using InDesign CC. Since producing this resource, I’m delighted to now be a Girlguiding UK preferred supplier.